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Seven Coffee Roasters

Ambaum has been supporting Seven Coffee Roasters since late summer in 2019. Sean Lee approached Ambaum looking for help with a number of services: Shopify site updates, strategy and consulting, design and online advertising help. David Stober, Ambaum’s COO met with Sean and mapped out an initial strategy to help him grow the revenue through his online Shopify store.

The first thing David and Sean discussed was getting a new look and feel for the Seven site. Sean started Seven Coffee Roasters in a small cafe/roastery in the Greenwood neighborhood of Seattle with the mission of bringing Hawaiian coffee to the mainland. Ambaum setup Seven with a new theme that brought together two brands under one main site and gave everything a smoother and more streamlined look. 

A big focus for Sean was getting more customers signed up with a monthly subscription for his coffee. Seven was already leveraging Recharge’s Shopify app for managing subscriptions but they weren’t getting the most out of it. David and Sean spent many months designing and building out a new product detail page and the outcome was this:

This enhanced product detail page saw a large increase in customers that signed up for a subscription. Before Sean started working with Ambaum he had less than $500/month in subscription customers and within 6 months he was approaching $8,000/month in total subscription revenue. 

Pair of Thieves

Pair of Thieves

Performance basics and clothing brand.

Pair of Thieves (PoT) is a diverse clothing brand with the tagline: we’re here to make all lovely humans ready for everything. Ambaum first engaged with Pair of Thieves in the summer of 2019 and we were brought in initially to fix performance issues on the site.

Ambaum took over regular maintenance work on the PoT site and quickly got started creating new custom pages, adding a new collection navigation features, as well as various minor style edits, and developing custom discount scripts for special promotions.

PoT was struggling with slow-loading pages and Ambaum kicked off a site speed diagnostic to figure out what was causing the problem. The biggest problem we found was how the theme managed color swatches for their products. PoT lists different colors of the same product as separate products, rather than variants of the same product in order to improve SEO, but this requires custom code in the theme to associate the different colored products with each other. The information has to be stored under the hood so that the theme knows what products go together, and what swatch image to display for each color. 

  • The previous code developed for managing these swatch associations was inefficient, it required looping through many large lists of data in order to pull the information needed to display the swatches under a product. This slowed download times considerably as the looping caused it to take longer to pull all of the needed information from the server.
  • We were able to improve the efficiency of the swatch code by moving some of the data out of lists that had to be looped through, into metafields which could be accessed more quickly and efficiently. Rather than having to loop through a long list of swatches until the needed one was found, we are able to instantly access the swatch by name through metafields. We also came up with more efficient ways to store the groupings of products. While some looping was still required to go through and get the data for the products, splitting things out into smaller groupings reduced the amount of looping needed. These edits provided a noticeable improvement to the loading speed of the site.

While we were able to make some improvements to the site loading speed by editing things like swatches to be more efficient, some of the site speed issues were more deeply rooted in the foundational structure of the site, so in order to further improve site speed, we began a complete theme rebuild that with an eye towards efficiency and performance.

Ellura

Ellura

Highly potent medical-grade supplement that helps keep your urinary tract clean.

Ellura is a doctor recommended urinary tract supplement that starts working quickly and keeps working to promote a clean urinary tract. Ellura came to Ambaum in early 2020 looking for help with development on their website MyEllura.com. We jumped into the project and initially helped Ellura out with some writing some scripts in the Shopify Plus script editor and then also cleaned up their product variants. In addition we implemented quantity discounts on their product detail page, helped out some app selections and made updates to a new product recently added to the site.

In the spring of 2020, Ellura decided they wanted to completely redesign their site. Ambaum’s COO and Creative Director came up with a fresh look for the new Ellura home page, collection, page product detail page, cart and more. Ellura also had their own design team and ended up using our design inspiration + their internal design team to come up with the look they wanted. Ambaum developed the new Shopify Plus site on top of Shopify Theme Kit. We have created a proprietary custom theme that includes a lot of pre-built sections, snippets, scripts, icons, and much more. Our starter theme gave Ellura the benefit of a professional theme and they got the flexibility of building everything from the ground up to fully accommodate the look and feel of their new site.

Ellura sells a lot of products through their Shopify Plus site, but they also leverage a team of customer service representatives(CSRs) to take orders over the phone. The CSRs spend a lot of time in Salesforce, but they also need to get access to the Shopify dashboard as well as Recharge for subscription orders. Ambaum created a custom app that connected the Shopify, Salesforce and Recharge API, so Ellura CSRs could enter their work in one location and save them a ton of time.