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Seven Coffee Roasters

Ambaum has been supporting Seven Coffee Roasters since late summer in 2019. Sean Lee approached Ambaum looking for help with a number of services: Shopify site updates, strategy and consulting, design and online advertising help. David Stober, Ambaum’s COO met with Sean and mapped out an initial strategy to help him grow the revenue through his online Shopify store.

The first thing David and Sean discussed was getting a new look and feel for the Seven site. Sean started Seven Coffee Roasters in a small cafe/roastery in the Greenwood neighborhood of Seattle with the mission of bringing Hawaiian coffee to the mainland. Ambaum setup Seven with a new theme that brought together two brands under one main site and gave everything a smoother and more streamlined look. 

A big focus for Sean was getting more customers signed up with a monthly subscription for his coffee. Seven was already leveraging Recharge’s Shopify app for managing subscriptions but they weren’t getting the most out of it. David and Sean spent many months designing and building out a new product detail page and the outcome was this:

This enhanced product detail page saw a large increase in customers that signed up for a subscription. Before Sean started working with Ambaum he had less than $500/month in subscription customers and within 6 months he was approaching $8,000/month in total subscription revenue. 

Fantastapack

Fantastapack believes every business deserves beautifully printed packaging. Fantastapack approached Ambaum in 2018 looking for help with configuring their product detail page to price out large and bulky items. Due to the custom nature of their products, they calculate each custom order’s price based on the size, quantity, and material of the boxes. Formulas for calculating the box dimensions and pricing are stored in Shopify metafields and pricing information is passed on through line item properties and used by a checkout script to set the correct price in checkout.

A lot of our day-to-day work with them has been focused on making front-end improvements and fixes to the site. The complex nature of their PDP means that adding new customization options often requires developer assistance in editing the template to add these new features. One major task Ambaum we accomplished was building a template for a new product, precut box bundles. These products come in a range of predetermined sizes with pre-printed patterns, so customers can order a simple set of boxes when they don’t need a fully custom option. This new product required some custom pricing logic of its own, as the client wanted to offer an increased discount for larger bulk orders. Ambaum came up with code using JavaScript and checkout scripts to calculate the price based on the selected size and quantity of the boxes to arrive at the appropriate discount. 

The VP of Innovation had an idea in 2019 to make it easier for their resellers to place high volume orders. Using Fantastapack.com to enter orders worked for smaller customers, but resellers placing large and frequent orders found it tedious to place orders through the standard checkout process. Ambaum worked with Fantastapack to architect a solution that involved creating a React front end application in conjuction with a Laravel framework to handle the order processing and artwork uploads from resellers. Ambaum also setup API connections to internal Fantastapack systems and integrated Ship Engine APIs to allow resellers to enter their own UPS, Fed Ex and USPS shipping rates. The custom software Ambaum created is now an integral part of Fantastapack’s operations and a valuable tool for resellers to place frequent orders.

Deep Sentinel

Deep Sentinel

Shopify | Ecommerce| New Site Build

The Client

Deep Sentinel is the next-gen home security solution that stops crime before it happens. Powered by a proprietary AI, HD smart cameras, and 24/7 LiveSentintel™ personal security guards, Deep Sentinel sets the new standard in home protection. Deep Sentinel protects your home and proactively stops burglary, package theft, or driveway break-in, allowing customers to feel dramatically safer at home. 

The Overview

Deep Sentinel was a new company looking to sell their proprietary home security product through an ecommerce site. This required a full site build and a custom theme created in Shopify. We had to set up purchasing to handle the initial cost for the physical product as well as a recurring subscription cost for the service that could be annual or monthly. Their store is currently active, generating sales and can be viewed here: Deep Sentinel

The Challenge

Deep Sentinel came to us as a new store looking to sell their next-gen proprietary home security solution through an ecommerce site. Being a new company selling a new-to-the-market product, they had no site and no customer base. This meant our job was to build an entire site from the ground up that would draw customers in and showcase the product to make great first impressions.

The Process

This build required us to create a custom theme in Shopify. The actual product catalog of the site is relatively simple, so the focus of the build was on design to really feature and sell the product. There was some complex configuration we had to do to set up the subscriptions for the products. Deep Sentinel has an initial cost of the physical product and then the subscription kicks in for the service. We also had to set up a monthly subscription and an annual subscription and provide customers with the ability to toggle between the two before the final purchase.

The Solution

Deep Sentinel is a subscription-based online store that is built on the Shopify platform. The site needed to be the start of building a relationship of trust with customers. That meant building a high grade site that is easy to navigate and guides customers to all the information they need. The purpose of the site is to provide customers with a more comprehensive security system that has 24/7 “Live” surveillance. The store is currently active and generating sales.

The site can be viewed here: Deep Sentinel

The Result

“Hands-down…an invaluable asset for our company. [They are] extremely knowledgeable, work is top grade, and the turn-around is amazing. I would highly recommend Ambaum for UX and back-end work in Shopify.”

Pair of Thieves

Pair of Thieves

Performance basics and clothing brand.

Pair of Thieves (PoT) is a diverse clothing brand with the tagline: we’re here to make all lovely humans ready for everything. Ambaum first engaged with Pair of Thieves in the summer of 2019 and we were brought in initially to fix performance issues on the site.

Ambaum took over regular maintenance work on the PoT site and quickly got started creating new custom pages, adding a new collection navigation features, as well as various minor style edits, and developing custom discount scripts for special promotions.

PoT was struggling with slow-loading pages and Ambaum kicked off a site speed diagnostic to figure out what was causing the problem. The biggest problem we found was how the theme managed color swatches for their products. PoT lists different colors of the same product as separate products, rather than variants of the same product in order to improve SEO, but this requires custom code in the theme to associate the different colored products with each other. The information has to be stored under the hood so that the theme knows what products go together, and what swatch image to display for each color. 

  • The previous code developed for managing these swatch associations was inefficient, it required looping through many large lists of data in order to pull the information needed to display the swatches under a product. This slowed download times considerably as the looping caused it to take longer to pull all of the needed information from the server.
  • We were able to improve the efficiency of the swatch code by moving some of the data out of lists that had to be looped through, into metafields which could be accessed more quickly and efficiently. Rather than having to loop through a long list of swatches until the needed one was found, we are able to instantly access the swatch by name through metafields. We also came up with more efficient ways to store the groupings of products. While some looping was still required to go through and get the data for the products, splitting things out into smaller groupings reduced the amount of looping needed. These edits provided a noticeable improvement to the loading speed of the site.

While we were able to make some improvements to the site loading speed by editing things like swatches to be more efficient, some of the site speed issues were more deeply rooted in the foundational structure of the site, so in order to further improve site speed, we began a complete theme rebuild that with an eye towards efficiency and performance.

Bulletproof

Bulletproof Coffee

High performance coffee and food brand.

Bulletproof is a science-based approach to nutrition and wellness that is tried, tested and proven to make your life awesome. Bulletproof Coffee approached Ambaum looking for Shopify Plus programming support for their site in Spring of 2019. The challenge for Bulletproof was to provide customers more control over their subscriptions through their Shopify Plus and Recharge integration. Ambaum provided a senior programmer for Bulletproof to help them architect and develop a custom app to give Bulletproof customers more control over their subscriptions. 

Our senior Shopify Plus developer stayed engaged with Bulletproof long after the initial project and assisted Bulletproof with moving WordPress from /blog to their core domain and then put Shopify on a subdomain (shop.bulletproof.com).  Bulletproof has integrated our senior developer into their weekly standup meetings and assists with a wide variety of both WordPress and Shopify Plus projects.

Ambaum also provided an experienced growth marketing consultant to help with SEO issues Bulletproof was experiencing. The growth consultant first performed an SEO audit that identified a number of broken links, as well as keyword and content gaps in their SEO strategy. A plan was put in place for remediation to help fix links and update any obvious errors. Bulletproof was happy with the work our growth consultant provided and was able to salvage many critical links that improved their backlink profile.

Ellura

Ellura

Highly potent medical-grade supplement that helps keep your urinary tract clean.

Ellura is a doctor recommended urinary tract supplement that starts working quickly and keeps working to promote a clean urinary tract. Ellura came to Ambaum in early 2020 looking for help with development on their website MyEllura.com. We jumped into the project and initially helped Ellura out with some writing some scripts in the Shopify Plus script editor and then also cleaned up their product variants. In addition we implemented quantity discounts on their product detail page, helped out some app selections and made updates to a new product recently added to the site.

In the spring of 2020, Ellura decided they wanted to completely redesign their site. Ambaum’s COO and Creative Director came up with a fresh look for the new Ellura home page, collection, page product detail page, cart and more. Ellura also had their own design team and ended up using our design inspiration + their internal design team to come up with the look they wanted. Ambaum developed the new Shopify Plus site on top of Shopify Theme Kit. We have created a proprietary custom theme that includes a lot of pre-built sections, snippets, scripts, icons, and much more. Our starter theme gave Ellura the benefit of a professional theme and they got the flexibility of building everything from the ground up to fully accommodate the look and feel of their new site.

Ellura sells a lot of products through their Shopify Plus site, but they also leverage a team of customer service representatives(CSRs) to take orders over the phone. The CSRs spend a lot of time in Salesforce, but they also need to get access to the Shopify dashboard as well as Recharge for subscription orders. Ambaum created a custom app that connected the Shopify, Salesforce and Recharge API, so Ellura CSRs could enter their work in one location and save them a ton of time.

Inside Weather

Inside Weather

Inside Weather believes that shopping for furniture should be modern, personal and accessible—so we made it that way.

Inside Weather believes that shopping for furniture should be modern, personal and accessible—so we made it that way. Ambaum started assisting Inside Weather with development for their Shopify Plus site in late 2018. Inside Weather has a very sophisticated site that allows users to select from thousands of base furniture SKUs for your living room, dining room, office, bedroom and more.

Inside Weather had us start out by making changes to their custom theme and we would do general maintenance and updates to support their Shopify Plus store. As our relationship grew, Inside Weather asked about our custom app experience, specifically if we could help them build a product configurator that would let their customers choose colors, arm styles, upholstery, pillows, comfort and much more.

Inside Weather had their own technology team and we jointly approached scoping this custom app for their website. Inside Weather’s team was going to handle the creation and storage of millions of images and create an API that Ambaum could access for the configurator. Ambaum was responsible for accessing the API and creating a clean front end product configurator experience, here is a live example for building your own sofa. We built the majority of the front end experience in Vue, but also worked extensively in the Shopify Liquid theme. You are able to rotate the furniture on the fly, see your colors update, zoom in and out and save your customizations for purchase, this custom app increased customer engagement with the site dramatically.

In addition we have built out “shop by room” functionality that created custom collection pages for each of their high level furniture categories. Inside Weather’s revenue has increased significantly as their sales have gone up over 400% in 2020. As more shoppers are looking online to buy everything, Inside Weather has created a custom shopping experience that is positively impacting their bottom line.