Hammerhead is building the future of cycling by only building products they believe will be the best in their class, and are fully focused on making Karoo 2 the world’s best cycling computer. Hammerhead came to Ambaum in early 2021 looking for a development partner for their website hammerhead.io and to create four new expansion stores in CA, AU, UK and EU.
We initially helped Hammerhead with writing scripts in the Shopify Plus script editor for discounts and custom logic to support various marketing campaigns. Hammerhead utilizes Klaviyo for email marketing automation, which we used to set up promotional emails with unique/dynamic discount code fields.
Prior to working with Ambaum Hammerhead was using a page builder for most pages on their website. We rebuilt their homepage, multiple PDP templates, and tweaked collection templates, and cart using ThemeKit. A major part of the rebuild was creating a new system to sync data across all five stores. We needed to make sure shared data could easily be synced across all five stores, while ensuring store-specific data could be added/updated. We used the US store as the base, deploying to all four expansion stores at once using code, which minimized manual work. Since the website was built pre Shopify 2.0, we utilized metafields on the product detail pages where we used metafields to be able to add, remove and rearrange sections.
As Hammerhead’s development partner, Ambaum has not only helped with maintenance work, but also solutioning future designs, building new custom features, and efficiently deploying data and theme updates across all stores.
Compression sock brand.
Pro Compression is a direct-to-consumer powerhouse in the growing athletic category of compression socks. For over a decade, PRO Compression has provided premium compression socks for all your favorite activities. Whether you need the best compression socks for running, walking, home workouts, or for everyday comfort, we have a pair for you. Designed and made in the USA, our compression socks improve circulation, accelerate recovery, reduce muscle soreness, help prevent swelling and varicose veins.
Ambaum has been Pro Compressions agency of choice through their rapid calling first lending support in simply a fractional development to designing and developing their new front-end Shopify Plus store (2022).
Regional ready-to-drink cocktail in can brand.
Dewey Crush is a Delaware-based brand with the tagline: We Canned Summer. Their initial three products were designed to take full advantage of the exploding ready-to-drink (RTD) canned cocktail segment of the alcohol and spirits category. Ready-to-drink cocktails are the fastest-growing alcohol product in the country right now, and beverage companies and industry experts are predicting even more growth in the future.
Ambaum was approached in 2021 to form a digital strategy that contemplated zero eCommerce initially but with a changing legal landscape in retail alcohol sales, something that could easily morph in the future to accommodate. So basically, build it on the platform they will eventually fully-leverage for eCommerce – Shopify.
Tactically the work involved setting a roadmap for digital growth and building out the eCommerce stack to accommodate all marketing and features they will be using in the future, but doing so without technically turning on product sales. So this involved building out flavor pages and turning off any sort of shopping functionality, rather pushing users to find their crush at local stores in the Mid-Atlanic. Beyond that relatively light merchandise sales were turned on to offer some level of shopping. But this was done more so as practice then it was for any level of revenue growth.
The activities for the Dewey Crush launched involved full digital strategy, design and build, app integration and marketing systems setup and growth services.