Dewey Crush

Regional ready-to-drink cocktail in can brand.

Dewey Crush is a Delaware-based brand with the tagline: We Canned Summer. Their initial three products were designed to take full advantage of the exploding ready-to-drink (RTD) canned cocktail segment of the alcohol and spirits category. Ready-to-drink cocktails are the fastest-growing alcohol product in the country right now, and beverage companies and industry experts are predicting even more growth in the future.

Ambaum was approached in 2021 to form a digital strategy that contemplated zero eCommerce initially but with a changing legal landscape in retail alcohol sales, something that could easily morph in the future to accommodate. So basically, build it on the platform they will eventually fully-leverage for eCommerce – Shopify.

Tactically the work involved setting a roadmap for digital growth and building out the eCommerce stack to accommodate all marketing and features they will be using in the future, but doing so without technically turning on product sales. So this involved building out flavor pages and turning off any sort of shopping functionality, rather pushing users to find their crush at local stores in the Mid-Atlanic. Beyond that relatively light merchandise sales were turned on to offer some level of shopping. But this was done more so as practice then it was for any level of revenue growth.

The activities for the Dewey Crush launched involved full digital strategy, design and build, app integration and marketing systems setup and growth services.

Ambaum has been supporting Seven Coffee Roasters since late summer in 2019. Sean Lee approached Ambaum looking for help with a number of services: Shopify site updates, strategy and consulting, design and online advertising help. David Stober, Ambaum’s COO met with Sean and mapped out an initial strategy to help him grow the revenue through his online Shopify store.

The first thing David and Sean discussed was getting a new look and feel for the Seven site. Sean started Seven Coffee Roasters in a small cafe/roastery in the Greenwood neighborhood of Seattle with the mission of bringing Hawaiian coffee to the mainland. Ambaum setup Seven with a new theme that brought together two brands under one main site and gave everything a smoother and more streamlined look. 

A big focus for Sean was getting more customers signed up with a monthly subscription for his coffee. Seven was already leveraging Recharge’s Shopify app for managing subscriptions but they weren’t getting the most out of it. David and Sean spent many months designing and building out a new product detail page and the outcome was this:

This enhanced product detail page saw a large increase in customers that signed up for a subscription. Before Sean started working with Ambaum he had less than $500/month in subscription customers and within 6 months he was approaching $8,000/month in total subscription revenue.