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NRF 2024: Keynote from Shopify’s President

Recently we had the opportunity to attend the National Retail Federation, and we had the pleasure of reconnecting with old friends, making new acquaintances, and learning about new Shopify app companies. We hit up some of our oldest tech partners like Rebuy and Recharge, then wandered the Exhibit Hall to learn more about new possibilities from Nibble with an innovative AI negotiation chatbot app. You can attend all the online webinars you want, but sometimes the best insights unfold over hanging out with friends in real life over drinks and tapas.

During the conference, Harley Finkelstein took the stage to unveil the company’s upmarket evolution into enterprise retail. The interview highlighted Shopify’s commitment to recruiting more enterprise retailers; addressing their unique concerns and the challenges that large eCommerce companies encounter.

Commerce Components

A new aspect of Shopify’s enterprise strategy is the introduction of Commerce Components. Launched last year, this feature allows brands to selectively adopt specific parts of Shopify’s tech stack. Commerce Components currently carries 38 customizable options, inducing Shop Pay as one of those options, handling 10% of U.S. eCommerce transactions. This flexibility addresses critical business concerns such as uptime, omnichannel experience, and system integration. 

Learning from the Past, Looking to the Future

Shopify is committed to learning from past experiences, such as the divestiture of Deliverr as a valuable lesson. In his keynote, Finkelstein acknowledged the importance of taking corrective measures promptly, stating “We take our medicine when we need to.” This ability to remain introspective demonstrates Shopify’s dedication to continuous improvement.

Shopify’s leadership has positioned the platform as a composable toolbox for eCommerce merchants. Harley’s focus for the future involves more storytelling, both externally and internally, to further emphasize Shopify’s power in the evolving eCommerce landscape. Shopify remains dedicated to innovation, creating solutions for complex needs, while creating a path for adoption by enterprise businesses.

Ambaum is already looking forward to attending even more events and conferences throughout the year. 

Attending an upcoming conference or event? Let’s set up a time to chat about bringing your eCommerce business to life.