Hanz De Fuko
Men’s hair styling and beauty products.
Ambaum has been providing development support for Hanz de Fuko’s Shopify Plus site since 2017. Hanz was founded in 2009 and revolutionized men’s grooming with high-quality products that spoke to creative innovation and self-expression. Ambaum has helped with general bug fixes like fixing the check out button so that it works on all browsers and cleaning up a problem with customer accounts where existing customers were unable to login.
A major (and ongoing) project that we help Hanz out with is their Hair Quiz and styling the slides and layout. The quiz is currently powered by Typeform and we helped create the logic for the questions and then the landing pages where customers end up which are product detail pages. The quiz for Hanz drives a significant portion of their revenue and is a feature they are constantly tweaking to get the most value.
Hanz has custom discount code for different offers and they track them by mobile and desktop, we have helped create and track the discount codes for their team. This system allows Hanz to get valuable insight into the codes being used, the type of device they are used on as well as create new codes for different custom offers.
In addition to programming work, we have also provided Hanz Google Ad consulting services. Initial work was the optimization of their keywords, negative keywords, ad copy and more to drive their CPA’s down to a profitable level. Each month we have a marketing manager continually refine their campaigns to focus on new products, trends in the industry and make sure that with all the changes they remain profitable.