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Exploring B2B on Shopify

Shopify has leveled up their B2B experience dramatically in the last 2 years. The functionality built into the dashboard for Shopify Plus merchants is really impressive; you can create companies, multiple locations, price lists, set payment terms, vault credit cards, do partial payments, and so much more. On top of this, there is a robust API stack allowing you to customize workflows and build connectors for 3rd party software like an ERP.

There are still some elements that are getting worked out such as discounts on price lists for B2B where you don’t want to use Shopify Scripts (they are getting deprecated this summer). Additionally, Shopify Functions work for DTC, but not fully with B2B.

Overall though, the experience is so much better than the old Shopify Wholesale Channel. If you are primarily a DTC merchant but want to explore the B2B features on Shopify, there has never been a better time to start.


We’d love to dive into the possibilities of your site with a complimentary consultation call. Let’s chat about how we can scale your business today.

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