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BFCM 2023 Shopify Stats

Shopify had a strong Black Friday with 4.1B in sales, up over 22% from 2022. I didn’t expect to see that kind of strength, given the macro environment, high interest rates, and a stock market still off its all time highs in 2021.

In a conversation with an analyst I predicted up maybe 5-10% YoY, but Shopify blew that away.

After Cyber Monday wrapped, Shopify finished up 2023 BFCM with $9.3B in merchant sales up 24% from 2022 BFCM. This is an acceleration from 2022 to 2021 growth when they grew sales “only” 19%. These numbers exceeded my expectations by a lot!

Shopify continues to execute at a high level and hats off to all the merchants out there killing it this holiday season!

Chad Fisher


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