Pair of Thieves (PoT) is a diverse clothing brand with the tagline: we’re here to make all lovely humans ready for everything. Ambaum first engaged with Pair of Thieves in the summer of 2019 and we were brought in initially to fix performance issues on the site.
Ambaum took over regular maintenance work on the PoT site and quickly got started creating new custom pages, adding a new collection navigation features, as well as various minor style edits, and developing custom discount scripts for special promotions.
PoT was struggling with slow-loading pages and Ambaum kicked off a site speed diagnostic to figure out what was causing the problem. The biggest problem we found was how the theme managed color swatches for their products. PoT lists different colors of the same product as separate products, rather than variants of the same product in order to improve SEO, but this requires custom code in the theme to associate the different colored products with each other. The information has to be stored under the hood so that the theme knows what products go together, and what swatch image to display for each color.
The previous code developed for managing these swatch associations was inefficient, it required looping through many large lists of data in order to pull the information needed to display the swatches under a product. This slowed download times considerably as the looping caused it to take longer to pull all of the needed information from the server.
We were able to improve the efficiency of the swatch code by moving some of the data out of lists that had to be looped through, into metafields which could be accessed more quickly and efficiently. Rather than having to loop through a long list of swatches until the needed one was found, we are able to instantly access the swatch by name through metafields. We also came up with more efficient ways to store the groupings of products. While some looping was still required to go through and get the data for the products, splitting things out into smaller groupings reduced the amount of looping needed. These edits provided a noticeable improvement to the loading speed of the site.
While we were able to make some improvements to the site loading speed by editing several aspects, such as swatches, to be more efficient. Some of the site speed issues were more deeply rooted in the foundational structure of the site, so in order to further improve site speed, we began a complete theme rebuild that with an eye towards efficiency and performance.
In the process of optimizing, we recommended our tech partner, Searchspring: the leading search, merchandising, and personalization platform built exclusively for eCommerce. With Searchspring’s robust reporting and insights, Pair of Thieves is able to leverage data, creating synonyms and redirects to ensure that shoppers find exactly what they want. Searchspring’s advanced filtering and sorting capabilities mean less time scrolling through results that don’t match shoppers’ needs.
This partnership resulted in 3.5x higher conversion rates from customers using the site search, and found that customers using the site search spent 3.7x more than customers who did not. Check out their fullcase study here.
Bulletproof is a science-based approach to nutrition and wellness that is tried, tested and proven to make your life awesome. Bulletproof Coffee approached Ambaum looking for Shopify Plus programming support for their site in Spring of 2019. The challenge for Bulletproof was to provide customers more control over their subscriptions through their Shopify Plus and Recharge integration. Ambaum provided a senior programmer for Bulletproof to help them architect and develop a custom app to give Bulletproof customers more control over their subscriptions.
Our senior Shopify Plus developer stayed engaged with Bulletproof long after the initial project and assisted Bulletproof with moving WordPress from /blog to their core domain and then put Shopify on a subdomain (shop.bulletproof.com). Bulletproof has integrated our senior developer into their weekly standup meetings and assists with a wide variety of both WordPress and Shopify Plus projects.
Ambaum also provided an experienced growth marketing consultant to help with SEO issues Bulletproof was experiencing. The growth consultant first performed an SEO audit that identified a number of broken links, as well as keyword and content gaps in their SEO strategy. A plan was put in place for remediation to help fix links and update any obvious errors. Bulletproof was happy with the work our growth consultant provided and was able to salvage many critical links that improved their backlink profile.
Solv is a doctor-recommended urinary tract supplement that starts working quickly and keeps working to promote a clean urinary tract. Solv came to Ambaum in early 2020 looking for help with development on their website SolvWellness.com. We jumped into the project and initially helped Solv out with some writing some scripts in the Shopify Plus script editor and then also cleaned up their product variants. In addition, we implemented quantity discounts on their product detail page, helped out some app selections, and made updates to a new product recently added to the site.
In the spring of 2020, Solv decided they wanted to completely redesign their site. Ambaum’s COO and Creative Director came up with a fresh look for the new Solv home page, collection, page product detail page, cart and more. Solv also had their own design team and ended up using our design inspiration + their internal design team to come up with the look they wanted. Ambaum developed the new Shopify Plus site on top of Shopify Theme Kit. We have created a proprietary custom theme that includes a lot of pre-built sections, snippets, scripts, icons, and much more. Our starter theme gave Solv the benefit of a professional theme and they got the flexibility of building everything from the ground up to fully accommodate the look and feel of their new site.
Solv sells a lot of products through their Shopify Plus site, but they also leverage a team of customer service representatives(CSRs) to take orders over the phone. The CSRs spend a lot of time in Salesforce, but they also need to get access to the Shopify dashboard as well as Recharge for subscription orders. Ambaum created a custom app that connected the Shopify, Salesforce and Recharge API, so Solv CSRs could enter their work in one location and save them a ton of time.
Ambaum has been providing development support for Hanz de Fuko’s Shopify Plus site since 2017. Hanz was founded in 2009 and revolutionized men’s grooming with high-quality products that spoke to creative innovation and self-expression. Ambaum has helped with general bug fixes like fixing the check out button so that it works on all browsers and cleaning up a problem with customer accounts where existing customers were unable to login.
A major (and ongoing) project that we help Hanz out with is their Hair Quiz and styling the slides and layout. The quiz is currently powered by Typeform and we helped create the logic for the questions and then the landing pages where customers end up which are product detail pages. The quiz for Hanz drives a significant portion of their revenue and is a feature they are constantly tweaking to get the most value.
Hanz has custom discount code for different offers and they track them by mobile and desktop, we have helped create and track the discount codes for their team. This system allows Hanz to get valuable insight into the codes being used, the type of device they are used on as well as create new codes for different custom offers.
In addition to programming work, we have also provided Hanz Google Ad consulting services. Initial work was the optimization of their keywords, negative keywords, ad copy and more to drive their CPA’s down to a profitable level. Each month we have a marketing manager continually refine their campaigns to focus on new products, trends in the industry and make sure that with all the changes they remain profitable.
Inside Weather believes that shopping for furniture should be modern, personal and accessible—so we made it that way.
Inside Weather believes that shopping for furniture should be modern, personal and accessible—so we made it that way. Ambaum started assisting Inside Weather with development for their Shopify Plus site in late 2018. Inside Weather has a very sophisticated site that allows users to select from thousands of base furniture SKUs for your living room, dining room, office, bedroom and more.
Inside Weather had us start out by making changes to their custom theme and we would do general maintenance and updates to support their Shopify Plus store. As our relationship grew, Inside Weather asked about our custom app experience, specifically if we could help them build a product configurator that would let their customers choose colors, arm styles, upholstery, pillows, comfort and much more.
Inside Weather had their own technology team and we jointly approached scoping this custom app for their website. Inside Weather’s team was going to handle the creation and storage of millions of images and create an API that Ambaum could access for the configurator. Ambaum was responsible for accessing the API and creating a clean front end product configurator experience, here is a live example for building your own sofa. We built the majority of the front end experience in Vue, but also worked extensively in the Shopify Liquid theme. You are able to rotate the furniture on the fly, see your colors update, zoom in and out and save your customizations for purchase, this custom app increased customer engagement with the site dramatically.
In addition we have built out “shop by room” functionality that created custom collection pages for each of their high level furniture categories. Inside Weather’s revenue has increased significantly as their sales have gone up over 400% in 2020. As more shoppers are looking online to buy everything, Inside Weather has created a custom shopping experience that is positively impacting their bottom line.